California Pizza Kitchen has launched a line of salad dressings with salad dressing brand Litehouse. The brand has introduced five salad dressings to the retail market, according to a press release.
“We are thrilled to partner with Litehouse on CPK’s expansion into at home salad dressings,” Scott Hargrove, EVP and CMO at CPK, said in the press release. “We both recognized that the shelf stable dressings category had become a bit stodgy and were excited to inject some fun and CPK ‘California creativity’ — reimagined flavors, fresh restaurant quality taste, and a confidence to do things differently. We can’t wait to see the CPK brand come to life in the dressings retail experience.”
The five dressing flavors include: Thai; Caesar; Ranch; Italian and BBQ Ranch.
“The Litehouse name is known for its product innovation, freshness and quality which makes it the perfect pairing for California Pizza Kitchen’s bold flavors,” Paul Hemingway, VP of marketing and Communications at Litehouse Inc., said in the press release. “We have bottled up the best of the best this summer to help consumers put a new spin on their favorite seasonal dishes and recipes.”
CPK’s new salad dressings are available at grocery retailers nationwide including Walmart, Kroger, Albertsons, Safeway, Food Lion, HEB and other retailers across the United States with an price of $4.49.
