Papa Johns leverages pricing analytics platform to remain competitive

Papa John’s International has expanded its partnership with QL2 LLC, developers of the pricing gap analytics platform OptiPrice. With OptiPrice, the pizza company is better able to make pricing decisions to remain competitive, according to a press release.

“Papa Johns leveraged QL2 in a test period to determine the viability of being able to capture competitive pricing on a national basis across thousands of zip codes. We made the decision to expand the use of the OptiPrice platform based on QL2’s ability to deliver beyond expectations with anticipated and measurable ROI,” John Ishmael, senior vice president, business transformation at Papa Johns, said in the press release. “We are now using the QL2 OptiPrice capabilities to ensure that our products remain price competitive and that our customers are receiving great value from each of our restaurants.”

“Papa Johns is a well-known international leader in the pizza delivery and takeout business,” Carl Wartzack, CEO of QL2, said in the press release. “Increasingly, our retail customers are leveraging the QL2 OptiPrice platform to have better visibility into their competitive position and deliver products priced right every time. Papa Johns has been a great partner with an eye towards the possible and we are excited to expand the partnership and deliver value for them in new areas.”

Papa Johns operates more than 5,500 restaurants in 50 countries and territories.

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