Patryonix, a guest engagement technology platform, has launched the Paytronix Mobile Experience Builder, a self-service tool that lets brands publish content in real time to mobile apps and eliminates the potential heavy investment often related to custom mobile app development.
Brands can hyper-personalize messages, images and promotions relating to one-on-one guest engagement, according to a press release.
“Restaurants and convenience stores must meet guests where they are, and more than ever they are on their mobile devices,” Paytronix CEO Andrew Robbins said in the release. “Many of our clients need to communicate in real time with personalized information, but simply don’t have the budget or need to build a custom app.”
The tool comes at a time when restaurants are handling more digital orders than ever before and consumers are increasingly using smartphones and other mobile devices for food ordering.
“This is the tool we never knew we needed until we had it. It’s made it faster and easier to update messages, images and offerings in real time,” Reed Daniels, of Red’s Savoy Pizza, said in the release. “We want to lead in technology. Getting a fully functioning app with online ordering, gift cards and loyalty, all integrated, is well beyond the budget for a brand of our size. The only way we can do that is with a partner such as Paytronix.”
