Canada-based Pizza Nova has kicked off its 24th annual fundraising campaign in support of Variety — the Children’s Charity of Ontario. During the month of May, guests are encouraged to add a dip to their order and 50 cents will be donated to the charity.
“Every child has unique gifts, talents and abilities,” Domenic Primucci, president of Pizza Nova, said in the press release. “As longstanding partners of Variety, our customers know we’re committed to the organization, the important work they do and, most importantly, to the children who benefit from their programs. I know they appreciate the awareness and the added financial support this brings.”
The program, dubbed That’s Amore Pizza for Kids, began 24 years ago, but with the onset of COVID-19, Pizza Nova had to adjust with a new way of campaigning.
“The campaign used to be one day only and focused on an in-store pizza promotion,” Primucci said. “In 2021, we launched this new monthly format featuring dips and the results have greatly exceeded our expectations. Our dips are delicious year-round but in May it’s the time to do even more dipping and sampling to benefit the good cause.”
In 2021 the campaign raised $200,000 for Variety, and the 2022 campaign raised $203,000. In total, the Pizza Nova annual campaign for Variety has raised more than $2 million.
“Pizza Nova is one of our largest and most committed corporate donors,” Karen Stintz, president and CEO of Variety, said in the press release. “At around this time each year, we feel their deep passion for our work and the children who benefit from our programs and facilities. But the truth is they’re present and supportive all year. We cannot thank them enough and invite all Ontarians who can to get into the dipping-giving action.”
Pizza Nova operates more than 150 stores and concession locations in Southern Ontario.