Many QSRs require a hefty investment to open a new location. We’re talking $1M+ type of hefty. On top of that, success is still not always guaranteed. With so much on the line, site selection is a critical decision – one that can’t be left to guesswork or outdated rules. Today, more and more restaurants are trusting powerful consumer behavior data to get them the results and the growth they’re seeking. And it’s paying off.
Join Cate Zovod, VP Product & Industry Marketing at Near, for this webinar to learn:
- The goals, the challenges, and the data behind two expansion success stories
- Why consumer behavior data is key to informing site selection (plus other use cases)
- How you can get started with consumer behavior data to inform site selection and other strategic business decisions
Meet the speaker
VP of Product & Industry Marketing
As Vice President of Product and Industry Marketing at Near, Cate focuses on exploring how retailers, QSRs and other B2C companies are driving value and competitive edge from consumer movement and behavior data. She has led product, solution and demand generation marketing for leading technology companies including Salesforce, Pivotal, Cognizant and Actuate (OpenText). A Bay Area native, she lives in Fort Collins, Colorado.