In an effort to help location-based businesses unlock revenue opportunities, Uberall, a digital marketing platform, is integrating artificial intelligence and ChatGPT innovations across the Uberall CoreX platform including in messages, reviews and local inventory solutions.
“As a multi-location business, responding to customers’ inquiries across hundreds or even thousands of business profiles and social channels throughout the web is a daunting task. More often than not, it’s just too much to keep up with and sales are lost, but it’s a perfect problem for next-gen AI like ChatGPT to solve,” Ana Martinez, Uberall CTO, said in a company press release. “Uberall’s unique AI Chat solution is like having a digital team that delivers the right information at the right time to high-intent buyers throughout the buyer journey.”
“Uberall’s AI Messenger has been a game changer for us,” Letizia Julie, digital marketing project manager at DEKRA, said in the release. “It enabled us to implement conversational commerce with ease and confidence, while ensuring we reply to all customer inquiries. We’ve been able to automate a large number of responses, particularly appointment requests, which represent 70% of the messages we receive.
The platform is:
- Providing local inventory recommendations: Uberall’s AI model will be trained to initiate conversations with customers and provide personal recommendations. For example, a consumer may inquire about local product availability, “Do you have Nike women’s size nine shoes available at the New York Broadway location?” and the Uberall Digital Revenue Assistant will know how to respond with smart prompts that take the consumer down a purchase path based on what’s in stock locally. The innovation, currently being piloted, is made possible by connecting Uberall’s groundbreaking Local Inventory solution with ChatGPT, allowing retailers to dynamically promote locally in-stock products online.
- Offering promotions and discounts: Uberall’s AI model will be programmed to promote local offers and discounts when available. Exclusive offers can be used to incentivize a customer to make a purchase. They can also be used in response to AI-generated review replies to drive repeat purchases from a loyal customer or to encourage an unhappy customer to give the business another try.
- Assisting with reservations and bookings: It will help customers from Google, Messenger and other channels easily make a reservation or booking. This innovation, currently being piloted, is made possible by connecting with booking and reservation solutions via the Uberall interface. By providing real-time availability and booking assistance, businesses can increase the likelihood of capturing revenue through popular consumer channels.
- Offering human-like review replies with Uberall ChatGPT Solutions. By integrating ChatGPT later this year, brands may employ human-like responses to customer reviews. Uberall is training its review response AI models to intelligently interpret the customers’ feedback and recommend an appropriate, on-brand reply. It will organically weave in products and/or services recommendations and any local offers that make sense. The brand will have complete control to check the response and edit as needed before publishing.
Uberall, founded in 2013 and headquartered in Berlin, Germany, has over 400 employees and services over 1,850 multi-location businesses across 170 countries.
